Online shopping in Turkey is mobile-first and dominated by local marketplaces. Trendyol, Hepsiburada, and n11 handle most consumer orders. International buyers and expats should understand how installments, delivery, and returns work before placing a first order.
Main platforms
- Trendyol — largest marketplace by volume; strong in fashion, electronics, and home goods. Offers same-day delivery in major cities.
- Hepsiburada — long-established retailer with marketplace sellers; competitive on electronics and appliances.
- n11 — general marketplace with a wide seller base; useful for price comparison.
- Amazon Turkey — growing catalog; check whether items ship from local stock or abroad.
- GittiGidiyor (eBay) — auction and fixed-price listings; read seller feedback carefully.
For a full list of platforms operating in Turkey, see our Turkey country directory.
Payments and installments (taksit)
Most Turkish credit cards support taksit—paying in 3, 6, 9, or 12 monthly installments. Retailers display both the cash price and the monthly amount on product pages, especially for phones, laptops, and white goods.
Common payment methods:
- Credit and debit cards (Visa, Mastercard, Troy)
- Bank apps and mobile wallets (Papara, Paycell, and bank-specific apps)
- Cash on delivery (kapıda ödeme) on Trendyol, Hepsiburada, and several other platforms
- Bank transfer for some marketplace sellers
Always note the cash total before comparing prices with other countries. A lower monthly installment can mean a higher overall cost once interest is included.
Delivery
Same-day and next-day delivery are standard in Istanbul, Ankara, and Izmir. Smaller cities usually receive orders within 2–4 business days. Couriers call if they cannot access your building.
Tips for reliable delivery:
- Include block number, apartment number, floor, and a reachable phone number
- Check whether the seller ships from your city or from another region—this affects delivery time
- During campaign weeks (especially November), allow extra days for processing
Returns and warranties
Trendyol and Hepsiburada handle returns through their apps: you select the item, print a return label or request a courier pickup, and receive a refund once the seller confirms receipt. Return windows are typically 14 days for most categories.
For electronics and appliances, check whether the listing is from an official distributor. Gray-market imports may have limited local warranty support. Keep your invoice and IMEI or serial number for any warranty claim.
Practical checklist by category
| Category | What to check | Common mistake |
|---|---|---|
| Electronics | Official distributor badge, warranty terms, cash vs. installment price | Buying gray imports without local service coverage |
| Fashion | Size chart, fabric notes, seller rating and review photos | Ordering without checking return window for opened items |
| Groceries | Delivery slot, minimum order, substitution policy | Ignoring delivery fee thresholds on small baskets |
| Cross-border orders | Customs duties, VAT, plug type, warranty region | Assuming EU return rules apply to Turkish sellers |
Tips for international buyers
- Confirm whether the platform ships to your address before creating an account.
- Use a Turkish phone number if possible—couriers and OTP verification often require one.
- Start with a small test order to verify packaging quality and seller communication.
- Compare installment totals, not just monthly amounts, when evaluating prices.
- Read our guide to installment payments in Turkey for more detail on taksit.