Best shopping platforms in Turkey

Shopping tips for Türkiye

• Check if the platform offers English-language support before ordering.
• Trendyol and Hepsiburada both offer same-day delivery in major cities.
• Cash on delivery is available on most major platforms.
• Consider using a local address if shipping internationally is not offered.

Popular shopping categories

Most Turkish online purchases fall into a few high-volume categories. Shoppers typically compare the cash price and the installment total before buying.

• Electronics and appliances: prices are often shown with installment plan options at checkout.
• Fashion: Trendyol and similar apps dominate; buyers check size charts and seller ratings before ordering.
• Groceries: same-day delivery is available in Istanbul, Ankara, and Izmir through several apps.
• Gold and jewelry: buyers prefer established sellers with clear return and authenticity policies.

Preferred payment methods

Installment plans are the standard way to pay for phones, appliances, and other high-value items in Turkey. Most checkouts accept credit and debit cards, bank apps, and mobile wallets such as Papara. Cash on delivery is still offered on Hepsiburada, Trendyol, and other major platforms. Always compare the full cash price with the monthly installment total before you buy.

Marketplace culture

Trendyol leads by order volume, followed by Hepsiburada and n11. Amazon Turkey is growing but still smaller than the local leaders. Campaign weeks (especially November) drive heavy discounting. Check seller ratings, shipping city, and whether the listing is sold by the platform or a third party.

Delivery expectations

Same-day and next-day delivery are common in Istanbul, Ankara, and Izmir. Couriers usually call if they cannot reach your building. Include block number, floor, and a reachable phone number in the address field.

Return and refund culture

Trendyol and Hepsiburada offer structured return flows through their apps. Marketplace sellers vary—read the return window before buying electronics or appliances. Official distributor listings matter for warranty service.